0-1 Product, Brand & Motion.
Experimenting with Edoardo Lunardi’s Infinite Canvas, allowing viewers to embark on a slow dive into visual stimulation.
Fede, product designer, brand, interaction, and motion design. 10y+ working with big teams turning ideas into Product Impact.
About
I’m a multidisciplinary Designer with 15+ years of experience across Product, Brand and Motion.
I specialise in 0→1 product design, moving between strategy, UX and visual design to turn complex ideas into simple, distinctive digital experiences.
I’ve worked with BCG Digital Ventures, BCG Platinion, KPMG, Critical Mass, Concentrix Tigerspike, AnalogFolk, Huge, HYD and Unbound across AI, healthcare, data, finance, transportation, maritime, media and hospitality.